Astral Limited, a leading innovator in the building construction segment and one of the fastest-
growing building material company, has launched its extensive new paint line, Astral Paints. The new
brand by Astral Limited offers a vast array of options to meet the needs of every painter, designer,
and homeowner, featuring a diverse selection of colours, finishes, and specialized formulations,
notes a press communiqué.
Mr Sandeep Engineer, CMD of Astral Limited, stated, “The launch of Astral Paints marks a significant
milestone in Astral Limited’s journey. It’s a strategic move to diversify and solidify our presence in
the ever-evolving Indian market. Our deep understanding and extensive experience within the
building materials ecosystem give us a distinct advantage. We are confident that Astral Paints will
revolutionize the industry with its versatile paints, extensive colour options, and unwavering focus
on quality. Paints have always held a special place in my heart, stemming from my father’s
association with the industry. We embody Astral’s core value – ‘TRUST’ – and deliver on our promise:
‘The trust of Astral, now in Paints.”
Mr Saumya Engineer, CEO of Astral Adhesives & Paints, added, “We are launching Astral Paints not
merely to add a feather in Astral Limited’s cap, but to establish it as a leading business within the
Astral Group. Our consistent and strategic approach has proven successful with our other ventures
such as adhesives, construction chemicals, and bathware, and we will maintain this same
momentum with paints. While we are not in a rush to go pan-India, we will strategically and
incrementally introduce our products into different markets, with the aim of covering the entire
country within the next three years.”
The range includes decorative paints for interior and exterior emulsions in luxury, premium, and
economy segments, under various product names: Elita, Esteema, and Styla for interior emulsions,
and Extura Plus, Extura, and Raga for exterior emulsions. Additionally, Astral Paints offers a wide
range of undercoats through primers and putties, synthetic enamels, and ancillary products like
rollers and brushes. Understanding consumer needs, Astral has also introduced specialty paints, such
as Kitchen Special Paint, which features high durability and oil-resistant properties.